Classical Circuit Podcast Episode 18 — David Skudlik

Host Ella Lee chats with David Skudlik about setting up his company, then relaunching it one successful decade later

Launched this year, Ella Lee’s classical music podcast, “Classical Circuit” explores the intricacies of the classical music industry, and all that comes with working in it. Hailing from across the profession, the podcast guests discuss their careers and personal opinions.

“Classical Circuit” is now available on Apple Podcasts, Spotify, and Google Podcasts. We had a chance to talk to Ella about her inspiration behind creating this podcast in this exclusive interview.

David Skudlik is the co-founder and CEO of digital agency Sforzato, a company that provides various digital marketing services to the classical music and wider performing arts sector. Their impressive client list to date has included the likes of Nicola Benedetti, Barbara Hannigan, Ray Chen, and Alice Sara Ott. David is also known for his weekly newsletter, David’s Dearest, a neatly curated pick of his own cultural recommendations.

Born into a musical family, David grew up playing the violin but later ended up following his entrepreneurial instincts instead. In this episode, David talks about setting up his company, then relaunching it one successful decade later; what he’s learned along the way in terms of managing people and making decisions; and the valuable friendships that have grown from initially professional relations. He also spoke about starting out with his first fashion accessory business at 17 and was very honest about how much he disliked practicing...